: Zong zero-rated official webpages of the World Health Organization (WHO) and the National Disaster Management Authority (NDMA) to provide free access to life-saving information during the pandemic.
initiative, it remains a primary educational resource that many Pakistani networks zero-rate to promote digital inclusion. Government & Health Portals Pakistan Telecommunication Authority (PTA)
Launched via Internet.org, Free Basics allowed Pakistani users on supported networks to access a stripped-down, text-only version of Facebook, alongside basic news, maternal health, and jobs portals. zerorated websites pakistan
Internal marketing strategies where networks offer free access to specific streaming, gaming, or communication tools to attract new sign-ups. Major Zero-Rated Initiatives in Pakistan
Currently, there are no formal net neutrality laws in Pakistan. This legal vacuum has allowed zero-rating practices to flourish without explicit regulatory constraints. A 2017 editorial in The News noted: "In the long-term, Pakistan faces an inevitable debate of its own on net neutrality. There is no formal law guaranteeing net neutrality in the country." : Zong zero-rated official webpages of the World
Zero-rated websites in Pakistan are a double-edged sword. They have successfully lowered barriers to internet access for millions, providing free entry points for communication, information, and even critical public services in times of crisis. For a price-sensitive market, this has been a powerful driver of digital adoption.
The new ISP license framework requiring net neutrality compliance is a watershed moment. If fully implemented, it could significantly curtail or even eliminate zero-rating practices as they currently exist. A 2017 editorial in The News noted: "In
Telecom Operators' Initiatives in the wake of COVID-19 ... - PTA
Digital learning has become a core focus of zero-rating initiatives in Pakistan, particularly following the infrastructure adaptations of recent years. Federal and provincial governments have partnered with mobile networks to ensure students can learn without data restrictions. Major Portals