This was arguably the biggest lifestyle trend of early-to-mid 2021. It focused on idealized productivity and wellness.
By 2021, TikTok was no longer a social media app; it was a cultural omnivore. It dictated the menu of lifestyle choices for the year.
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Meanwhile, to Netflix hits ( Squid Game , Bridgerton , Maid ) became their own entertainment sub-industry, generating millions of views and spin-off discussions.
From ASMR cooking sessions to celebrity sit-downs in virtual green rooms, video content in 2021 bridged the gap between isolation and community. Here’s a look back at how lifestyle and entertainment video evolved during that transformative year. This was arguably the biggest lifestyle trend of
A: No, YouTube announced in October 2021 that it was permanently canceling its annual "Rewind" recap video. The company stated it was impossible to encapsulate the vastness and diversity of the platform in a single compilation and would instead focus on celebrating creators in other ways.
No discussion of 2021 entertainment is complete without mentioning the global phenomenon of Squid Game . Releasing on Netflix, it became a cultural juggernaut. It didn’t just dominate streaming queues; it generated billions of secondary views across YouTube and TikTok through reaction videos, real-life recreations, and memes. 2. The Return of the Cultural Moment It dictated the menu of lifestyle choices for the year
TikTok crossed the 1 billion monthly active user mark in 2021, prompting massive counter-offensives from tech giants. YouTube heavily pushed "Shorts," and Instagram prioritized "Reels." This fundamentally changed how lifestyle content was produced.